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Could have been harder to recruit and/or had to give a large incentive to those who did show up, plus...

Posted by: RupertPupkin on Oct 18, 12:07 in response to Antibody's post How did it scored so high?

In addition to ratings and recommendations, distributors pay attention to the "recruit ratio," which is a measure of how easy/hard is it to get people to come to the test screening. Very broadly speaking (since each testing company calculates it differently), it's the ratio of how many people you have to ask/invite to the screening for every person who actually shows up.

It wouldn't surprise me if 13 Lives was a hard recruit. Sometimes high recruit ratios result in higher-than-expected ratings and recommendations, because only the truly committed/interested showed up. So they're already predisposed to liking it.

Also, sometimes an incentive is offered to help get people through the door. Depending on how high the incentive is, that can ultimately have a slight upward impact on scores (the theory being that some people might feel obligated to rate the movie higher because they've been given something for attending). A modest incentive is fairly common and doesn't really impact scores vs. screenings that don't have incentives.

Finally, just generally speaking, feel-good/heartwarming/underdog-type stories tend to score higher than those that are more downbeat and/or that have unresolved/confusing endings.

BSL AMA: CREED 3 is scoring in the high 80's (for test screenings), much better than THE FLASH notfabio Oct 18, 09:43

BSL AMA: Barring a last minute reshoot/change the Mister Mind tease in SHAZAM is not followed up on in SHAZAM: FURY OF THE GODS. notfabio Oct 18, 09:46

All the DC reporting by THR is true. notfabio Oct 18, 09:47

He's not confirming the news. "If a trade says something, it's 100% accurate." {nm} Antibody Oct 18, 09:49

What does that mean "scoring in the high 80s"? What was the "score" for the Flash? What is the source? ELI5 {nm} execrated Oct 18, 09:54

Studio test screenings score on a 1-100 across various demos on various things but the goal is to get a high "definite recommend" percentage notfabio Oct 18, 10:04

The specific scores on THE FLASH, etc I think were posted at one point, I think it was low 80's after the most recent? notfabio Oct 18, 10:06

I thought maybe "80s" referred to a dollar amount, like 80m opening. Where can one find these screening scores you refer to? {nm} execrated Oct 18, 10:10

They are typically confidential, occasionally they leak, like they did in all the Batgirl coverage or if a studio wants to brag. {nm} notfabio Oct 18, 10:15

That's not exactly accurate. You're confusing what "Top two box" means (more info inside) RupertPupkin Oct 18, 11:57

And anything that scores in the 80's or above is considered some level of good. Its then a deeper dive into the other responses Moviesnob Oct 18, 12:10

Correct. {nm} RupertPupkin Oct 18, 12:16