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DL: Weekend numbers: LAWKI: $15 m, SCTRT: $13 m, MYSOL: $7

Posted by: DrRichieG on Oct 10, 00:32

http://www.deadline.com/2010/10/first-box-office-whos-in-first/

DL: Weekend numbers: LAWKI: $15 m, SCTRT: $13 m, MYSOL: $7 DrRichieG Oct 10, 00:32

Link is inside the previous post {nm} DrRichieG Oct 10, 00:42

MYSOL: What went wrong marketing-wise? {nm} HarryWarden Oct 10, 01:19

imo, tv spots were bad: looked cheap, didnt explain what it was and no money shot. nothing about it screamed "you have to see this" {nm} islander Oct 10, 06:28

What about the hand covering the kid's face? I guess that was their moneyshot. Kind of weak for one though {nm} HarryWarden Oct 10, 09:01

They put too much emphasis on Wes Craven's 20+ year old horror films and 3D in the key art, also stuck in a horror/3D glut. notfabio Oct 10, 08:13

All his older films have been remade recently, so teens should have heard of them, if not seen them. Scream was also mentioned in trailer {nm} HarryWarden Oct 10, 09:00

I don't think being associated with the remakes is a positive. ;) {nm} notfabio Oct 10, 10:27

At least the Last House remake was fairly well-received and he had nothing to do with the NOES remake itself; was producer of Last House one {nm} HarryWarden Oct 10, 10:45

These numbers seem very close to MTC... surprised Secretariat didn't get more of a weekend bump {nm} secretstalker Oct 10, 04:03

Going by those numbers, EASYA is bra (i.e. overpriced) by about $3... cashing out tomorrow. {nm} secretstalker Oct 10, 04:05

I'm 3 for 4... Secretariat long will cancel out my MYSOL short, LAWKI is negligible... so it's up to Funny Story to make me money. {nm} secretstalker Oct 10, 04:25

ditto here {nm} pongena2 Oct 10, 06:33

Finke has updated, now has SOCIAL NETWORK at 15.2 for #1, Life at 14.6 for #2, Horsey at #3 with 12.4! (ouch) My Soul still at 7 {nm} notfabio Oct 10, 08:20

I guess there are horsey fanboys/fangirls {nm} notfabio Oct 10, 08:21





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Minions & Monsters (MNIO3) 530 317.08 (0.00)          I Want Your Sex (IWYSX) 149997 5.56 (-0.59)          I Want Your Sex (IWYSX) 149997 5.56 (-0.59)          Disclosure Day (SKIES) 227 135.70 (-0.11)          Supergirl (SUPGR) 357 149.67 (-0.11)          Star Wars: Dawn of the Jedi (STRW1) 737 83.37 (0.00)          Claire Foy (CFOY) 24990 10.16 (-0.09)          Disclosure Day H$45 Call (SKIES.CA) 25000 5.08 (0.00)          Disclosure Day - Opening Weekend (SKIES.OW) 100000 48.00 (+0.13)          Scary Movie (SCAR6) 150000 115.05 (+0.33)          Spa Weekend (SPAWK) 150000 18.38 (+0.72)          Sandra Huller (SHULL) 10000 52.20 (+0.06)          Heart Eyes 2 (HRTE2) 149999 20.15 (-0.05)          Joel McHale (JMCHA) 25000 31.11 (-0.12)          The Matrix 5 (MTRX5) 1 28.34 (+0.03)          Adam Shankman (ASHAN) 25000 66.63 (-0.25)          Disclosure Day H$45 Call (SKIES.CA) 25000 5.08 (0.00)          Colin Jost (CJOST) 24999 33.74 (-0.01)          The Furious (FURIS) 3 4.15 (+0.23)          Milly Alcock (MALCO) 6000 66.58 (+0.06)          The Furious (FURIS) 150000 4.15 (+0.23)          Seth Rogen (SROGE) 24999 75.51 (-0.24)          James Corden (JCORD) 24999 28.83 (-0.12)          Whalefall (WHALF) 150000 37.41 (+0.19)          Night Nurse (NTNRS) 150000 0.96 (-0.04)          You Should Be Dancing aka Untitl (BEEGE) 149999 13.63 (+0.05)          Dustin Hoffman (DHOFF) 200 75.88 (0.00)          Insidious: Out of the Further (NSID6) 150000 43.02 (+0.15)          My Darling California (MDCAL) 150000 25.62 (-1.73)          My Darling California (MDCAL) 149999 25.62 (-1.73)          Angela Bassett (ABASS) 24999 178.78 (-0.49)          Top Gun 3 (TOPG3) 149000 202.68 (-0.33)