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They are, interesting hires, Keri Moore worked with Fogelson at STX (Bad Moms was her big hit), JP Richards is a digital marketing guy.
He has a lot of experience (long stint at WB, after a long stint at Universal for Bourne & Fast & Furious) but not marketing in-theatres themselves, things like targeted multicultural marketing and cross promotion tie-ins. He was only at Apple TV for a year, CODA was his one big hit there, nothing really about why he left Apple TV but presumably he was frustrated that Apple TV really wasn't pursuing theatrical during his time there and is only dabbling with it at this point.
JP Richards oversaw development, strategy and execution of film campaigns — specifically in areas like digital marketing and media, multi-cultural marketing, branded content and promotional partnerships. He worked on WB titles including “Wonder Woman,” “Aquaman,” “Joker,” “A Star Is Born,” “It Chapter 1 and 2,” “They Shall Not Grow Old,” “The Lego Movie,” “The Conjuring Series,” “Creed” and “Creed 2.”
They are, interesting hires, Keri Moore worked with Fogelson at STX (Bad Moms was her big hit), JP Richards is a digital marketing guy. Oct 27, 12:30