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And:

Posted by: BSmurf on Nov 13, 11:42 in response to thatpj's post Why do people always talk about runtimes?

TDKR and Bond: Not December releases.

Bond DID open during a holiday weekend in the US, but the OW adjust was not treated like one. Still, apples and oranges re: December release.

Avatar and the LOTR movies are probably the closest comparisons in terms of openings and runtime. Keep in mind, we're ONLY talking about the OW gross and how the adjust will affect the current stock price - NOT the eventual total BO gross of the film!

The Hobbit I would argue skews more towards an Avatar-like numbers as the story is simply not as beloved or well known amongst those who are likely to go see movies in the theater. Yes, it has awareness among older (25+ y.o.) audiences, but those are not the majority of moviegoers and much more likely to wait for DVD/Cable to watch films.

The audience will certainly be there, but will they be there *opening weekend* is the only question worth debating.

Why is Hobbit dropping like a rock in a pond the exchange!? geckoidol Nov 12, 21:12

(sadly shaking my head) I've had to erase what I started to type, several times. {nm} edzep - Port Monkey! Nov 12, 21:41

You need to keep up with current events and not pop in once a week to ask why your stock is going in a direction you don't like. {nm} PVL Admin Nov 12, 21:53

I check in every day. I look at the news associated with HOBBIT. I found nothing new. What am I missing? {nm} geckoidol Nov 12, 21:59

Every day, you say? You need to pay A LOT closer attention then... see IM These are not short threads! PVL Admin Nov 12, 22:06

Go back at least the last 10 pages, as this one has been brought up many times. Also see me answer below. Regards Gavin {nm} Gavin Nov 12, 22:08

I suspect he's too busy keeping lean and mean.. :-) {nm} Facto Nov 12, 23:13

Idol, the thing is that all three sneaky little hobbitzesss were priced as if they were July openers, but then someone reminded the exchange Facto Nov 12, 23:16

That's not case either as Hobbit 3, opening in July is also dropping like a rock {nm} thatpj Nov 13, 11:14

Agreed, the people dumping that one are either fools or need the cash for other near-term investments {nm} BSmurf Nov 13, 11:43

These day traders and idiots swear this movie will bomb with only an $80M opening, I say, "Nay!" However, you should know how to play the He was robbing me, raping me! Nov 13, 09:36