HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
I think 22 Jump Street might have something to do with it
People may say that an R-rated comedy and a PG animated film don't go for the same crowd, but I disagree. An animated film needs 4 quad appeal if it's going to break out past a certain point. The same crowd that drove films like Despicable Me and Monsters U to big totals is the same crowd that would rather see 22 Jump Street over Dragons. Same thing happened with Kung Fu Panda 2.
As someone in the 22 Jump Street demo I can say from first hand experience that young adults were interested in Dragons. They were just more interested in Jump Street. I think Dragons would have played better positioned like Despicable Me 2 over July 4th.
What's happening with HTYD2? Jun 21, 03:39
When u mentioned 175M domestically, u mean until its 12th week or when? {nm} Jun 21, 04:39
I meant it's final gross domestically. {nm} Jun 21, 04:50
a few thoughts... Jun 21, 06:14
another theory floating around is that they waited too long to do a sequel (4 years) {nm} Jun 21, 09:12
but then you have Toy Story 3 which came out 10 1/2 years after Toy Story 2 {nm} Jun 21, 11:42
I think 22 Jump Street might have something to do with it Jun 21, 11:18
possibly with opening weekend, but not this weekend and total box office {nm} Jun 21, 11:38