RS 1/8 Jan 03, 13:34
saw EOD last may, that flick doesnt deserve 30m open. {nm} Jan 03, 16:03
Test screening? How finished was it last May? {nm} Jan 03, 17:32
I find that "number" hard to believe for Tooth Fairy, especially compare to Edge of Darkness and Spy Next Door {nm} Jan 03, 13:52
Yeah, Mall Cop is a good example. {nm} Jan 03, 14:05
Yep, but I'm also comparing quality because both of them look like complete CRAP!. {nm} Jan 03, 14:12
One difference is that Tooth Fairy is Fox rather than Sony or Disney who tend to do better marketing crap. {nm} Jan 03, 14:14
TRUE and who's smart idea was to have it open a week after TSND another crappy looking kiddie flick. Jan 03, 14:21
so is the rock's criteria for doing movies down to if a script passes in front of him. {nm} Jan 03, 15:09
what choice does he have at this point? Jan 03, 15:42
why you hatin on the man-tittays homes? Jan 03, 16:09
Agreed. Seems like they just pulled these numbers out of a hat {nm} Jan 03, 14:44
I believe that Reel Source does their own research, asking about awareness/interest, etc. Jan 03, 14:53
No one who's actually in the film industry takes RS seriously Jan 03, 15:01
It's sent to exhibitors... they're the only ones who read it and I'm not sure if it has much effect on their bookings. Jan 03, 17:31
NRG's tracking has been losing steam over the last few years Jan 03, 18:13
you get dwayne johnson's face on screen. bam 15mil out the gates. make it fam friendly, BOOM. 20MIL. JABRONIS. {nm} Jan 03, 16:06
Thank You. Nothing on XMEAS? {nm} Jan 03, 14:51
zippo... {nm} Jan 03, 16:06