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Yeah, post-COVID Universal had a purge of their exhibitor relations/in-theatre marketing and for example the Focus guy now handles both.
It used to be they had giant teams of 6-8 people for the majors, most of them are down to 2. Besides COVID and reduction of siloing departments, since the major chains now make the studios pay for trailer placement vs 90's early 2000's handshake deals (Like oh what a surprise the head of trailer programing for so and so theatre chain happened to win a $30,000 car)
I suspect "Bros" would do better if Universal sent this film to Focus Features Sep 23, 09:03
The whole point of the movie is the first gay romance from a major studio. {nm} Sep 23, 09:04
but also, the casual weekend viewer couldn't tell you the difference between Uni and Focus with a gun to their head Sep 23, 09:10
to your point, both Uni and Focus take credit for BROKEBACK MOUNTAIN where appropriate. Sep 23, 09:25
Yeah, post-COVID Universal had a purge of their exhibitor relations/in-theatre marketing and for example the Focus guy now handles both. Sep 23, 09:39
According to someone's chart , MNDRM is in 626 theaters and RAILC is in 828 theaters! {nm} Sep 23, 09:14
RAILC = RWCH2 {nm} Sep 23, 09:15
And Terrifier 2 @ 658 and not IPO'd? {nm} Sep 23, 15:09