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With Thursday previews starting earlier and more people realizing they can see movies they want to see Thursday night...

Posted by: TheWeekendWarrior on Jan 13, 08:21

I think we're starting to get away from the typical 10X average multiplier from Thursday preview #s to three-day weekends. It seems like most movies are now doing 8-9X Thursday for weekend... we'll have to see how that trend continues through Feb/March movies. (Last weekend was a tough compare since there was also very bad weather.)





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