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Is the US really as much as half of the worldwide market? I find this a bit hard to believe.. The market for US-made movies, perhaps, but
many US movies make more on the international market than in the US. TERM4 being a recent case in point (but there are many other examples, I believe).
The EU is much more populous than the US, and a larger economy also. (It's the world's largest economy, per se.)
Anyways, when we say domestic markets, don't we mean US + Canada, and possibly Mexico also - i.e. North America? The HSX box office is US + Canada, I believe? Even though the US is almost 10 times more populous than Canada, I guess it's best not to leave them out of mention.. 
As for GIJOE, however, I definitely agree that the US will be at least half its market - I don't see too much cross over potential for it to international markets. Nowhere near as much as TERM4 or ANDEM, anyways. It's very much a US phenomenon, this GIJOE. So perhaps that's what you meant? 
Could this be right [GIJOE] cost $175M to make and its not being screened by critics? Aug 04, 10:54
Is the US really as much as half of the worldwide market? I find this a bit hard to believe.. The market for US-made movies, perhaps, but Aug 04, 12:32
In the boxofficemojo alltime list (unadjusted), 82 of the top 100 grossing films made 50%+ outside of U.S. and Canada. Aug 04, 16:03