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True enough in theory, but the best of 'em like Hangover or Wedding Crashers

Posted by: BionicMoron on May 09, 12:00 in response to secretstalker's post That's because as with the best R-rated comedies, you...

had enough funny stuff outside of the R category to craft decent ad campaigns.  That combined with good buzz led to the big openings.  In this case it seems like the ads and buzz are working in different directions, which is a long way from ideal.

Mtc priest 18 & brides 11 {nm} notfabio May 09, 11:07

That's really disappointing for brides. It's such a funny movie. {nm} CS May 09, 11:08

I'm surprised. I'll blame the marketing cause if it was my movie, i would have rolled the dice on it {nm} Moviesnob May 09, 11:09

No headlining talent. Apatow fatigue. K Wig doesn't have a real following at all. She is a marginal name. {nm} lhayes37 May 09, 11:12

could have said the same thing about a number of big comedy hits in recent years {nm} Moviesnob May 09, 11:51

The Hangover for one. {nm} secretstalker May 09, 11:56

Could have said Apatow fatigue about Hangover? Only if you were a fool. {nm} lhayes37 May 09, 12:51

only a small percentage of audience members know which movies Apatow produces. {nm} Moviesnob May 09, 12:58

This {nm} Facto May 09, 14:20

How is there "Apatow fatigue"? He hasn't produced a movie since last year and then one more the year before that. {nm} secretstalker May 09, 13:02

People are tired of him man. You are pretty out of touch. Get out from behind your cpu. Talk to people. They'll tell you. {nm} lhayes37 May 09, 15:49

dude.... i agree with secretstalker ... i dont think there is an apatow fatigue.... {nm} b4bad May 12, 16:50

I'll be stubborn and take the over...well over...though the MTC < RS rule is disconcerting {nm} GMov May 09, 11:12

Hopefully it makes enough then to stay in theaters long enough for legs to kick in. {nm} BionicMoron May 09, 11:33

Wow. Shouldn't these numbers be reversed??? {nm} eyescovered May 09, 11:12

okay, i will gladly start eating my humble crow pie. never would have thought Brides would be tracking so low. {nm} lobogotti May 09, 11:12

That is basically inflation adjusted sweetest thing ow {nm} notfabio May 09, 11:12

Wow on brides, but something borrowed is the same thing, and the trailer actually looked better.... {nm} idrom May 09, 11:16

are their sneaks out this week to generate buzz? {nm} lobogotti May 09, 11:18

*there {nm} lobogotti May 09, 11:18

Universal does regular promo screenings of most of their decent movies and this has been playing to packed houses. {nm} secretstalker May 09, 11:43

well that should help. {nm} lobogotti May 09, 11:58

As I said last week, the response at the screening I was at was on par with Superbad. {nm} secretstalker May 09, 12:00

Both are surprising, but Brides really shocks me. Perhaps the R-rating is hurting, along with the previously mentioned thoughts. {nm} Rolling_Thunder May 09, 11:19

who is the actress that says women films don't get the same kind of rights as mens? she actively campaigns about the prejudice? {nm} lobogotti May 09, 11:22

Geena Davis? {nm} jane_citizen May 09, 15:37

more bs? Rights?? It's a friggin' free marketplace... {nm} Facto May 09, 18:03

JUMPB and STBRW will eat into bride's audience , nothing surprising {nm} karspov May 09, 11:29

i'm calling bull**** on MTC... I've seen numbers and they're higher than for this past weekend's offerings secretstalker May 09, 11:32

MTC was low on both Borrowed and Broom this past weekend. When you see "numbers", are they all different colors? j/k {nm} Rolling_Thunder May 09, 11:34

No, these are numbers broken down into awareness/definite interest... not just a random prediction without showing the data to back it up {nm} secretstalker May 09, 11:36

And considering how low both RTC and MS on this past week's chick flicks, they're clearly not able to gauge that audience. {nm} secretstalker May 09, 11:37

What methods do they use to come up with these numbers? jane_citizen May 09, 15:57

Maybe, but the tv ads are really, really, really atrocious. There's not a single funny thing shown. BionicMoron May 09, 11:37

That's because as with the best R-rated comedies, you can't show the funniest things in commercials. secretstalker May 09, 11:41

True enough in theory, but the best of 'em like Hangover or Wedding Crashers BionicMoron May 09, 12:00

Fantastic. Hopefully Bridesmaids is a huge failure. It looks atrocious and offers nothing for about 50% of the population. HarryWarden May 09, 14:34

Neither does FFUR5. Didn't stop it being a hit - oh wait, did you mean the other 50% {nm} jane_citizen May 09, 15:45

Harry Warden - have you ever enjoyed a film that features women as the leading characters jane_citizen May 09, 15:56

I liked Pride and Prejudice. I hate rom-coms (because they're terribly predictable) so that eliminates most options. {nm} HarryWarden May 09, 16:28

Liked Jane Eyre too. {nm} HarryWarden May 09, 16:30

I was asked last week which rom-coms I liked and I could not name one from the last five years jane_citizen May 10, 15:46

This movie reminds me of 9 to 5--I know, R rating, no stars, still it has a similar empowerment feel to it {nm} NLitend1 May 09, 17:24

Over-screening is always a concern; think Kick-Ass and Scott Pilgrim {nm} xiayun May 09, 12:58

Not when a movie doesn't already have a built-in audience (as those two did) and needs help. {nm} secretstalker May 09, 17:19

Those two suffered more from illegal downloads than over-screening... Lucky856 May 13, 21:35

Seriously though, who is going to see Priest?! The entire audience for that is the same as FAST5, then again it's pretty much Legion in 3D {nm} Lucky856 May 13, 21:37

Last week's openers are not good comparisons as this is rated R; also remember Prom {nm} xiayun May 09, 12:57

Sad to join in the seemingly wrong crowd on Bridesmaids. I am still hopeful for those involved that it has the legs it deserves MiyazakiFan May 09, 12:04

I doubt *I'll* ever see it.. (Wrong kind of legs you're talking about here - I'm less interested in those BO ones.. ;-)) {nm} Facto May 09, 18:05

thanks for that - it's important to make sure women know what their real value in society is. Jane_Citizen May 12, 20:21

Ouch for Brides. I'm going to be stubborn too, but I'm bracing for my first big missed call of the summer (gave it $85 million DOM) ShawnMR May 09, 12:34

MTC tagging [BRDSM] [PRIES] {nm} tealfan May 10, 18:02

Teenagers are idiots and Priest will win an undeserved weekend. Electricbassguy May 11, 22:45

crazy... Bridesmaids is effing great!!! dvsinla May 13, 03:28

Seriously though, who is going to see Priest?! The entire audience for that is the same as FAST5, then again it's pretty much Legion in 3D {nm} Lucky856 May 13, 21:38





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